Engel & Völkers Italia chooses radio to increase the engagement of its brand


The first Real Estate company in Italy to advertise its brand on national and local radio stations, Engel & Völkers counts on engaging its primary stakeholders to join the company as a franchising partner or real estate agent. The choice comes from the need to create new geographies for creating awareness of the brand in Italy by exalting the motivational value, loyalty and engagement of the advertising message.
FiloComunicazione is a partner of Engel & Völkers Italia for the 2017 advertising campaign aimed at supporting the group’s growth in the field of Italian Premium Real Estate.